Webinar: Social Media, Your Brand Promise & Crisis Communications in the Digital Age

Wednesday, October 24, 2012 (1:00 PM - 2:00 PM)

Is your brand promise on the line?

It seems like every week, another brand suffers a public relations crisis. Whether it is a negative online review or an unfortunate slip of the tongue, often a digital marketer will be responsible for an organization's online communication outreach. So, how do you assess and understand the many different social platforms available to your organization where these conversations are happening? Where do you spend your time and resources? And when your brand promise is on the line, how do you properly address a moment of crisis through social media?

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Join R2integrated's Sr. Digital Strategist, Lindsay Moore (@Lindsay_moore) to learn how to navigate the major social platforms as well as other potential platforms that could be useful for your brand (i.e. Pinterest & GooglePlus), and how to best deal with a addressing a brand-crisis via social media.

 Key Takeaways:

  •     An overview of major social media platforms
  •     Key metrics you should be aware of for each social platform and how they correlate to your business goals
  •     Effective social strategies you can implement immediately
  •     How to best respond to a crisis/negative commentary via the social web



About the Presenter

Lindsay Moore | Sr. Digital Strategist

As Sr. Digital Strategist, Lindsay provides top-level strategy and business consultation to clients to understand the needs and desired outcomes of client engagements.  Lindsay strategically manages and implements projects across various digital marketing tactics including social media, online display, search, and email.  
Some of Lindsay’s marquee projects and clients at R2i have included: Microsoft Learning, Microsoft Office 365, BIO International Convention, SiriusXM Radio, Bayer, Greenspring Energy, and CareFirst.    

She is certified in Google Analytics (Google Analytics Individual Qualification) and Google AdWords (Qualified Individual in the Google Advertising Professionals program) and has extensive experience using third party ad serving systems (DART, Atlas, etc.) as well as social analytics platforms (Radian6, CoTweet, TweetReach, etc.).      
Lindsay holds a Bachelor of Fine Arts degree from the University of Virginia and is currently working on a Masters of Business Administration from the University of Maryland’s Robert H. Smith School of Business. 

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