Google+: Implications & Opportunities for Marketers

Thursday, May 17, 2012 (5:00 PM - 7:00 PM)

Google+ and Your Social Media Strategy

Brands like Ford, Red Bull and Kodak were among the first to start experimenting with Google+ when the platform rolled out its business pages in November. But many companies are still struggling to understand the role of Google+ in the marketing mix. Is it just another social media platform? Is it really all that different from Facebook?  Does being on Google+ help businesses rank higher in search results?

In this presentation, Chris Breikss of 6S Marketing and Adam Froman of Delvinia will provide an overview of the unique features of the site, including its relevancy in Google search. They’ll also outline the pros and cons of the network to help you decide whether your business should be employing a Google+ strategy, and share their own learning as users of Google+.

PLUS EXCLUSIVE PRE-EVENT WORKSHOP FOR SMEI PROFESSIONAL MEMBERS:  Chris and Adam will each present a case study on how one company is using Google+ for marketing. 
4:00 - 4:45 PM (Restricted to SMEI Professional Members)


Who should attend: CEO’s, Senior Executives, Entrepreneurs’, Senior Sales and Marketing Executives

About Chris Breikss

Chris Breikss is widely recognized and regarded as being a man of ideas, innovation and boundless energy. As President at 6S he leads the sales and marketing team in business development initiatives as well as research and the development of new marketing concepts and products.

After attending Capilano University,
Chris forged his career during the infancy of the Internet where he began building websites. An Entrepreneur at heart and recognizing a trend pointing to significant business potential in Internet marketing and search engine optimization 6S Marketing was born in 2000. Eleven years later, Chris’ natural leadership and infectious spirit has resulted in 6S Marketing growing to become one of the leading digital marketing agencies in North America, and one of the largest of its kind in Canada with offices in Vancouver and Toronto.

Chris Breikss is energetic and infectious; a true leader, connector and motivator. Despite a hectic schedule and array of commitments, Chris does everything with a smile on his face and his mind on the next set of projects and ideas to take on.

About Adam Froman

Adam Froman has always believed that digital platforms can be used to create meaningful, human connections between companies and their customers and it is this philosophy that he has applied to his organization. In 1998, Adam established Delvinia, a Toronto-based digital strategy and customer experience design firm that helps its clients like RBC Royal Bank, Microsoft and Rogers respond to the opportunities and challenges that digital technologies bring to customer relationships.

As a means to gain consumer insight, he created the AskingCanadians™ online research community of 160,000 Canadians, which offers a range of innovative data collection tools and Voice of the Customer platforms. Adam’s association memberships include the Canadian Marketing Association, Esomar and the Market Research and Intelligence Association (MRIA) where he is a director of the MRIA’s Research Agency Council.


Registration

Register by May 10:
Professional Member *Introductory MemberNon-member
 $50$80$100

Register after May 10:
Professional Member *Introductory MemberNon-member
 $55$88$110

Registration and payment at the door:
Professional Member *Introductory MemberNon-member
 $60$96$120
*All fees plus HST

Introductory membership is free!

Groups Welcome!

BONUS:  Professional Members Only: Case Study Presentations on Google+ from 4:00 - 4:45 PM

Appetizers & Cash Bar During
Networking Reception at 5:00 PM


Series Sponsors


       
       
       
       
 

Powered by Affiniscape - Web Content and Association Membership Management