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Keep Your Eye on the Mark

Tuesday, June 12, 2012 (7:30 AM - 9:30 AM)

Meli Patisserie and Bistro, Baltimore, MD

1636 Thames Street


United States

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Keep Your Eye on the Mark

Have you ever tried to come up with the name of a company or product?

If so, you know it’s damn hard. And it’s not just about coming up with a cool name. You need to think about market perception, strategic positioning and competition, and… oh yeah… legal – licensing, trademarking and protection. This can be a time consuming and costly process but SMEI can help you. Whether you are in the process or not… this is must have information for any business owner or marketer.

Join us on June 12, when Wendy Baird, President of Insight180 Brand Consulting & Design and Craig Morris, Office of the Commissioner for Trademarks at the USPTO will reveal insider strategies for inventing a great name, brand idea or mark and the legal process of securing and protecting your mark.

You will learn how to:
  • Identify key brand attributes that will drive your naming process
  • Create brand personas that help you clarify your business and brand strategy
  • Develop a positioning strategy on which to build your mark
  • Take the proper steps in registering a trademark
  • Avoid costly legal fees in protecting your mark
  • Handle a claim that you are infringing someone else’s mark
Presenters:  Craig Morris - US Patent Office and Wendy Baird - President, Insight180
SMEI Gold Member: Free
SMEI Member:  $20
Non member: $50
Student: $20
Partner Member: $20 - AMA, Capitol Communicator, MD Chamber

Tuesday, June 12, 2012 - 7:30 AM to 9:30 AM


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