SMEI Philadelphia presents a how-to workshop on using video to help you increase sales, gain brand awareness and improve SEO rankings.
Vince Aurilio will speak to the necessary preparation for a video production.
Vince will discuss:
• How to formulate a compelling message
• Benefits of an outline and script
• Determine who is best to tell your story
• How to meet your deadlines and post-production adjustments
Larry Steinhouse will speak to the distribution of your video with emphasis on the internet.
Larry will show you:
• Why having video on your website helps you get noticed
• YouTube – Broadcast Yourself
• Improve your SEO rankings with video on your website
• Distribution methods including Video E-Mail, Video Blogs and DVDs
About the Presenters
Vince Aurilio is a partner at Creative Media Communications, Inc., a full service media production company providing strategic marketing, information, and entertainment projects to build brands, change minds, and facilitate positive actions.
As video technology and purpose have evolved, Vince has adapted as well. He served as VP of Video Production for a medical communications agency prior to establishing his own video production company, Break Away Films, applying his experience and talents to the healthcare industry and corporations producing broadcast commercials, multilingual education and marketing programs, satellite videoconferences, and web-based education and training.
Vince’s talents have been recognized in the form of two Emmy awards and a Telly award.
Larry Steinhouse can only be described as a serial entrepreneur. His current, highly acclaimed venture is call “Mall Stars Video Production Studios” (Mall Stars for short). Seeing the need of the niche for low priced, high quality video productions, Larry created this Mall based operation. Mall Stars caters to both businesses and people just wanting to be a star for a day. For businesses video is a must in this internet based economy. Mal Stars also has “video creation birthday parties”! Currently, Larry concentrates all of his efforts on this project and is looking forward to having hundreds of Mall Stars locations across the country in the next few years.
Larry’s background includes sales and marketing for both small and large companies. He is extremely knowledgeable on the subject of internet marketing. He is also the author of the book “If I won 25 Million Dollars in the Lottery, A Book About Money, Hope and Happiness”, this book can be purchased on Amazon and helps the reader with practical tips and ideas to reach the readers greatest goals and desires.
Tuesday, May 8, 2012 - 7:30 AM - 9:30 AM
SMEI Member: $25
1st Time Guest: $25
Students (full time, matriculating): $17.50
Students (part time undergraduate & graduate): $25.00
Come for Networking, Breakfast & Professional
*Please note: In order to provide a proper head count to the facility, registration is required by 4:00 Friday 5/4/12. Registration after this time will be considered late, and will be charged a $5.00 late registration fee. Therefore, if you register after 4:00 on Friday 5/4/12, select the option that includes the fee as follows: Members: Late - $30.00 - 1st Time Guests: Late - $30.00 - Non Member: Late - $50.00